Campaign Review · March 2026

InsurTech Event Prospecting

30-post LinkedIn campaign with full post copy, images, and first comments. Ready for your review.

Campaign Overview

30 posts. 5 weeks. March 2 – April 4, 2026. Mon–Sat cadence.

TOFU

Awareness

Problem education, industry data, contrarian takes

MOFU

Consideration

Frameworks, playbooks, detailed how-to

BOFU

Decision

WorkflowClick positioning, CTAs, social proof

Week Themes

“The Math Nobody Does”

Mar 2 – Mar 7

6 posts5 TOFU1 MOFU

“The 90-Day Countdown”

Mar 9 – Mar 14

6 posts4 TOFU2 MOFU

“The Meeting Machine”

Mar 16 – Mar 21

6 posts6 TOFU

“Day-Of and After”

Mar 23 – Mar 28

6 posts5 TOFU1 MOFU

“The Event Prospecting Playbook”

Mar 30 – Apr 4

6 posts1 TOFU2 MOFU3 BOFU

Full Post Calendar

#	Date	Title	Funnel	Type
1	Mar 2	The $74,000 Conference	TOFU	Data
2	Mar 3	80% of Your Event Leads Get Zero Follow-Up	TOFU	Data
3	Mar 4	The Booth Budget Trap	TOFU	Contrarian
4	Mar 5	What a $25,000 ITC Vegas Sponsorship Actually Buys You	TOFU	Data
5	Mar 6	The Opportunity Cost Nobody Calculates	TOFU	Story
6	Mar 7	94% of Marketers Admit They Fail at This	MOFU	Framework
7	Mar 9	The Event Is Won Before It Starts	TOFU	Contrarian
8	Mar 10	The 90/60/45/30/14/7 Framework	MOFU	Framework
9	Mar 11	How to Pick the Right Conference	TOFU	Framework
10	Mar 12	LinkedIn First. Email Second.	TOFU	Data
11	Mar 13	Not All Leads Are Equal	TOFU	Framework
12	Mar 14	The Pre-Event Email That Gets Replies	MOFU	Framework
13	Mar 16	Pre-Booked Meetings vs. Walk-Up Traffic	TOFU	Data
14	Mar 17	How to Get Attendee Data When Organizers Won't Share the List	TOFU	Framework
15	Mar 18	The Satellite Event Play (Dinners > Booths)	TOFU	Contrarian
16	Mar 19	The No-Booth Playbook	TOFU	Framework
17	Mar 20	Your Conference Landing Page Is Missing	TOFU	Data
18	Mar 21	Book the Dinner 30 Days Out (Or Lose the Venue)	TOFU	Story
19	Mar 23	The Hallway Strategy	TOFU	Data
20	Mar 24	50 Conversations Beat 500 Scans	TOFU	Contrarian
21	Mar 25	The 24-Hour Rule	TOFU	Data
22	Mar 26	Follow Up First. Win Half the Deals.	TOFU	Data
23	Mar 27	The Post-Event Sequence	MOFU	Framework
24	Mar 28	Why 80% of Event Leads Die	TOFU	Story
25	Mar 30	The Full Framework -- Event Prospecting in 7 Principles	MOFU	Framework
26	Mar 31	What I Learned Selling AI to Insurance Companies	MOFU	Story
27	Apr 1	The Events Worth Your Money in 2026	TOFU	Data
28	Apr 2	The Case for Outsourcing Event Outbound	BOFU	Social Proof
29	Apr 3	What 11 Years and $50M in ARR Taught Me About Events	BOFU	Story
30	Apr 4	Your Event Season Starts Now	BOFU	CTA

Week Themes

“The Math Nobody Does”

Mar 2 – Mar 7

6 posts5 TOFU1 MOFU

“The 90-Day Countdown”

Mar 9 – Mar 14

6 posts4 TOFU2 MOFU

“The Meeting Machine”

Mar 16 – Mar 21

6 posts6 TOFU

“Day-Of and After”

Mar 23 – Mar 28

6 posts5 TOFU1 MOFU

“The Event Prospecting Playbook”

Mar 30 – Apr 4

6 posts1 TOFU2 MOFU3 BOFU

Full Post Calendar

#	Date	Title	Funnel	Type
1	Mar 2	The $74,000 Conference	TOFU	Data
2	Mar 3	80% of Your Event Leads Get Zero Follow-Up	TOFU	Data
3	Mar 4	The Booth Budget Trap	TOFU	Contrarian
4	Mar 5	What a $25,000 ITC Vegas Sponsorship Actually Buys You	TOFU	Data
5	Mar 6	The Opportunity Cost Nobody Calculates	TOFU	Story
6	Mar 7	94% of Marketers Admit They Fail at This	MOFU	Framework
7	Mar 9	The Event Is Won Before It Starts	TOFU	Contrarian
8	Mar 10	The 90/60/45/30/14/7 Framework	MOFU	Framework
9	Mar 11	How to Pick the Right Conference	TOFU	Framework
10	Mar 12	LinkedIn First. Email Second.	TOFU	Data
11	Mar 13	Not All Leads Are Equal	TOFU	Framework
12	Mar 14	The Pre-Event Email That Gets Replies	MOFU	Framework
13	Mar 16	Pre-Booked Meetings vs. Walk-Up Traffic	TOFU	Data
14	Mar 17	How to Get Attendee Data When Organizers Won't Share the List	TOFU	Framework
15	Mar 18	The Satellite Event Play (Dinners > Booths)	TOFU	Contrarian
16	Mar 19	The No-Booth Playbook	TOFU	Framework
17	Mar 20	Your Conference Landing Page Is Missing	TOFU	Data
18	Mar 21	Book the Dinner 30 Days Out (Or Lose the Venue)	TOFU	Story
19	Mar 23	The Hallway Strategy	TOFU	Data
20	Mar 24	50 Conversations Beat 500 Scans	TOFU	Contrarian
21	Mar 25	The 24-Hour Rule	TOFU	Data
22	Mar 26	Follow Up First. Win Half the Deals.	TOFU	Data
23	Mar 27	The Post-Event Sequence	MOFU	Framework
24	Mar 28	Why 80% of Event Leads Die	TOFU	Story
25	Mar 30	The Full Framework -- Event Prospecting in 7 Principles	MOFU	Framework
26	Mar 31	What I Learned Selling AI to Insurance Companies	MOFU	Story
27	Apr 1	The Events Worth Your Money in 2026	TOFU	Data
28	Apr 2	The Case for Outsourcing Event Outbound	BOFU	Social Proof
29	Apr 3	What 11 Years and $50M in ARR Taught Me About Events	BOFU	Story
30	Apr 4	Your Event Season Starts Now	BOFU	CTA