Question 1

How quickly will we start seeing results?

Accepted Answer

The first 30+ days go to infrastructure: domain warming, authentication, and list building. Once campaigns go live, you'll start receiving prospect engagement signals right away. Replies, click activity, and warm leads get forwarded to your team as they come in.

Question 2

How is this different from buying internet leads?

Accepted Answer

We don't sell leads. At all. Lead vendors sell shared, recycled leads. You could be competing with 5-10 other agents on every one. We build a cold email outbound program that targets commercial business owners, CFOs, and ops directors on your behalf. You get to pick the prospects we go after. You own the pipeline we build for you.

Question 3

Is cold email legal for insurance agencies?

Accepted Answer

Yes. B2B cold email is governed by CAN-SPAM, which we follow to the letter: clear sender identification, physical address, opt-out in every email, and opt-out processing within 10 business days. We're emailing business owners about their commercial coverage needs, not marketing consumer insurance products. We run all campaigns from dedicated domains to protect your main domain from potential blacklisting.

Question 4

Will this damage my agency's domain or carrier relationships?

Accepted Answer

No. All outreach runs from dedicated sending domains that are completely separate from your agency's primary domain. Your renewal notices, COI requests, and client emails are never at risk from our cold email campaigns because we don't use your business inboxes. We handle SPF, DKIM, DMARC authentication, domain warming, inbox rotation, and real-time blacklist monitoring on the sending domains. Your insurance agency domain stays untouched.

Question 5

How does the ROI math work? What does one account actually pay?

Accepted Answer

Take a $25,000 annual premium commercial account at 12% blended commission. That's $3,000 in year-one commission. At 85% retention, that client stays an average of 6.7 years, generating over $15,000 in lifetime commission. One account could cover a full month of service. Everything after that is profit, and the account keeps paying you for years. The math works even at conservative close rates.

Question 6

Can I cancel anytime?

Accepted Answer

All plans start with a 3-month initial commitment. That's the time we need to build your sending infrastructure, develop your ICP, warm domains, write and test copy, and optimize the engine. After the first 3 months, it's month-to-month. Cancel with 30 days notice. No early termination penalties. We earn your business every month through results.

Question 7

What commercial lines can you target?

Accepted Answer

We build prospect lists for any commercial line: workers' comp, general liability, commercial property, commercial auto, professional liability, cyber, BOPs, and more. We target by industry vertical (contractors, manufacturers, restaurants, professional services), by geography (your territory, your zip codes), and by company size. We can also build X-date campaigns that reach businesses 60-90 days before their renewal. The one thing we don't touch is personal lines — we're a B2B lead generation agency, not B2C.

Question 8

Have you worked with insurance agencies before?

Accepted Answer

Yes. Our founder spent years selling insurance risk management software at Risk Control Technologies (now Duck Creek Loss Control). He then built the outbound engine at Armilla AI, backed by Swiss Re, Greenlight Re, and Chaucer (Lloyd's of London). He's connected with executives who oversaw AI projects at Swiss Re, collaborated with leaders at One80 Intermediaries, and has immersed himself in the insurance world at this level for years. The cold email methodology is proven across $50M+ in career pipeline. The insurance knowledge is real.

Question 9

How quickly will I see results?

Accepted Answer

The first 30+ days go to infrastructure: domain warming, authentication, and list building. Once campaigns go live, you'll start receiving prospect engagement signals right away. Replies, click activity, and prospect engagement signals get forwarded to your team as they come in.

Question 10

Do I need to provide my own domains and inboxes?

Accepted Answer

Yes. You provide the sending platform (either Apollo or Instantly), plus the domains and inboxes. We handle all the technical setup: domain warming, SPF/DKIM/DMARC authentication, inbox configuration, and ongoing deliverability monitoring. We guide you through purchasing if needed.

Question 11

Can you target carriers, MGAs, and agencies?

Accepted Answer

Yes. We can target anyone in the insurance buyer chain: carriers, MGAs, wholesale brokers, retail agencies, captives, government risk pools, or any combination. Anyone you're chasing, we can chase. We research the right titles, departments, and decision-makers for your product.

Question 12

How is this different from hiring an SDR?

Accepted Answer

An in-house SDR costs $60K-$80K+ in salary alone, takes months to ramp up, and requires management overhead. We provide an entire outbound engine (infrastructure, copy, strategy, execution) for a fraction of the cost, with faster results and no HR headaches.

Question 13

We already have an SDR team. Can we still use your cold email services?

Accepted Answer

Yes, this is actually the best setup. Instead of your SDRs worrying about list building, messaging, and reply management, they focus on what they're meant to do: make calls. Our cold email runs alongside, generates signals, and pushes warm prospects to your SDRs so they can act immediately. We complement your team, not replace it.

Question 14

Will the messaging sound too salesy for insurance buyers?

Accepted Answer

No. Insurance decision-makers are conservative and skeptical of hype. Our copy is professional, direct, and focused on business outcomes. We avoid the tech jargon and buzzwords that turn off traditional buyers.

Question 15

How do you protect my domain reputation?

Accepted Answer

We will never send a cold email from your main domain. Ever. We isolate your main domain completely from sending domains. All cold email goes out from separate purchased domains with their own inboxes. This is industry standard. Best practice. Your main company domain, brand, and reputation stay completely protected.

Question 16

What does a typical campaign look like?

Accepted Answer

A typical campaign includes researched and verified prospect lists matched to your ideal buyer profile, 4-7 step email sequences with insurance-native messaging, A/B testing across subject lines and copy, and daily monitoring with optimization. You receive regular reports on open rates, reply rates, and prospect engagement signals tracked.

Question 17

Do you handle LinkedIn outreach too?

Accepted Answer

LinkedIn outreach is available in our Gold tier as part of our omnichannel strategy. This includes coordinated email + LinkedIn + call script sequences for maximum touchpoint coverage with your target accounts.

Question 18

What's included in the free audit?

Accepted Answer

Our free deliverability audit checks your DKIM, SPF, and DMARC records, domain reputation across major blacklists, inbox placement rates, and overall email infrastructure health. You receive a detailed report with specific recommendations, whether you work with us or not.